A new look for the FC Girondins de Bordeaux

Watch the big video reveal

CLUB - Tuesday, June 30, 2020 - 17:14

Discover the latest incarnation of the club's graphic identity!

A NEW DECADE

As we stride into the 2020s, the Girondins de Bordeaux have new projects and new ambitions, inspired by our deep roots in the local area as well as our spirit of openness to the world. The decision to update the club's visual identity, and particularly the club crest, clearly embodies this strategy.

A STRATEGY WITH THREE MAIN PILLARS

Shared by all of our colleagues and partners, the club's strategy is based on three key pillars:

SPORTING EXCELLENCE: aiming for regular European qualification.

REGIONAL IDENTITY: as an essential part of the Girondins community.

A GLOBAL REPUTATION: Bordeaux's prestigious image all over the world.