This page contains a detailed overview of our Privacy Protection Policy. It will allow you to better understand how and why we use the browsing information generated by your visit to our website, and your rights in this regard. This Policy is important to ensuring that you enjoy a positive user experience, with complete faith in our services. For us, it is important to answer any questions you may have about our website accurately and thoroughly, and to take your wishes into account. When you visit our website, information regarding the browsing history of your device (computer, tablet, smartphone etc.) may be recorded in the form of "cookies", data files stored on your device. These files will only be stored if you have activated cookies in your user settings. You can change these settings at any time.
1. WHAT ARE THE COOKIES ON THIS SITE USED FOR?
a. The Cookies generated by our website
When you connect to our website, we may - with your permission - store a number of cookies on your device, allowing us to recognise your device and web browser for as long as the cookies remain valid. We use these cookies for the purposes set out below, subject to your approval which is given via the settings of the web browser you use to visit our website. Only the creator of a cookie can read or modify the information it contains.
The Cookies generated by our website allow us to:
• get statistics on visitor and user numbers for the various components of our website (sections and pages visited, route taken), helping us to improve the quality and design of our services;
• count the number of advertisements we display in advertising zones, identifying these ads and the number of times they appear, the number of users clicking on each ad and, where relevant, the actions taken by these users on the advertisers' websites. This enables us to calculate the sums due to all those involved in the advertising process (advertising agencies, ad managers, website/distribution channels) and compile statistics;
• tailor the presentation of our website to reflect the display preferences of the device (language, resolution, operating system etc.) you use to connect to our site, based on the display/browser hardware and software present on your device,
• tailor the presentation of our advertising zones to reflect the display preferences of the device (language, resolution, operating system etc.) you use to connect to our site, based on the display/browser hardware and software present on your device,
• record information from forms you fill in on our website (signing up to user accounts), as well as the products, services and information you use on our website (sign-up services etc.). This allows you to access private spaces on our website, for example your user account, using the login details you have chosen;
• implement our security policy, for example by asking you to re-enter your user details if your connection has timed out.
b. Cookies from third parties present on our website
The advertising zones on our website may contain cookies. These advertising zones are used to display content from advertisers on your device. These advertisements help to fund the content and services provided by our website.
These third-party cookies are covered by their own privacy and data usage policies. We provide information on the purpose of the cookies of which we are aware, and the choices you have regarding theses cookies.
i. Third-party cookies featuring on our website.
Our website may contain applications developed by third parties, allowing you to share content from our website with other people, or share your opinion regarding specific aspects of this content. This is the case with the "Like" and "Share" buttons used by social networks such as Facebook, Twitter, LinkedIn, Viadeo etc.
The social networks behind these buttons are able to identify your user data through the medium of these buttons, even if you do not click on them during your visit to our website. These buttons effectively allow the social networks to track your browsing history on our website, as long as you have an account with the network in question which is already active on your device (open session) when you visit our website.
We have no control over the processes used by social networks to collect information regarding your browsing history on our website, and the accompanying personal data to which they have access. We encourage you to read the privacy and data protection policies of the social networks in question in order to understand how the browsing data gathered via these buttons is used, primarily for advertising purposes. These data protection policies should offer you a choice with regard to data collection, and you can adjust the privacy settings of your social media accounts accordingly.
ii. Third-party content featured in our advertising zones
The content (graphics, animated elements, videos etc.) contained in our advertising zones is liable to contain cookies from third parties: either from the advertiser behind the content in question, or else from another third party (communications agencies, audience measurement specialists, targeted ad providers etc.) with cookies connected to the advertiser's content.
Throughout their period of validity, these cookies may enable these third parties to:
• count the number of views received by the advertising content featured in our advertising zones, identifying which ads are shown and the number of users clicking on each one, compiling statistics and calculating any sums owed as a result;
• gather information regarding the browsing history of devices connecting to our website;
• recognise your device should you make a subsequent visit to any other website or service which also include cookies from these advertisers or third parties and, where possible, to adapt these sites and services and their advertising content in light of what they know about the browsing history of your device.
iii. By an external advertising manager using our advertising zones
The advertising space on our website may be used by one or more external advertising management services and, if so, may contain cookies from these sources. Throughout their period of validity, these cookies may enable these advertising managers to:
• count the number of advertisements they display in advertising zones, identifying these ads and the number of times they appear, the number of users clicking on each ad and, where relevant, the actions taken by these users on the advertisers' websites. This enables them to calculate the sums due to all those involved in the advertising process (advertising agencies, ad managers, website/distribution channels) and compile statistics;
• tailor the presentation of advertising spaces to reflect the display preferences of your device (language, resolution, operating system etc.), based on the display/browser hardware and software present on your device;
• adapt the promotional content displayed on your device via our advertising zones in light of your device's browsing history on our website;
• adapt the promotional content displayed on your device via our advertising zones in light of your device's browsing history on other websites for which the advertising manager in question also handles the cookies, as long as these cookies have already been stored on your device in accordance with the preferences you have specified;
• adapt the promotional content displayed on your device via our advertising zones based on the geographical coordinates (longitude and latitude) communicated by your device, with your consent;
• adapt the promotional content displayed on your device via our advertising zones based on any personal information you may have provided to this advertising manager.
2. YOUR OPTIONS REGARDING COOKIES
There are several options at your disposal when it comes to managing cookies. Any settings which you change may modify your web browsing experience and limit your access to certain services which require cookies to be activated.
You can change your cookie settings and preferences at any time, following the instructions explained below.
a. Settings in your web browser
You can adjust the settings in your web browser in order to allow websites to store cookies on your device, or else to block all cookies, or just cookies from certain sources. You can also configure your web browser to ask your permission before storing any new cookies on your device.
i. Accepting cookies
Cookies are only stored on users' devices with users' permission, and they may modify or withdraw this permission free of charge at any time, using the settings offered by their web browser.
If you have configured the settings of your web browser to accept cookies, the cookies embedded into the pages and content that you view will be temporarily stored in a dedicated folder on your device. Cookies can only be read by their creators.
ii. Refusing cookies
If you refuse to accept cookies on your device, or if you delete stored cookies, you will not be able to access some of the functions required for a smooth browsing experience in certain sections of our website. For example, you will not be able to access content or services which require user identification. You will also not be able to use services for which we - or our partners - need to identify the type of web browser you are using, the language and display settings or the country from which you appear to be connecting to our website.
In such cases, we decline all responsibility for any consequences arising from sub-optimal delivery of our services as a result of our inability to store or consult the cookies required to run our services correctly, because you have blocked or deleted these cookies.
iii. How to adjust settings in different web browsers
The actions required to manage cookie settings differ from one web browser to the next. The process is explained in the help menu of your browser, with instructions on how to modify your cookie settings.
Internet Explorer™: http://windows.microsoft.com/fr-FR/windows-vista/Block-or-allow-cookies
b. "Flash" cookies from Adobe Flash Player™
Adobe Flash Player™ is a programme which allows for rapid development of dynamic content using the 'Flash' programming language. Flash (and similar applications) memorise settings, preferences and content usage with the help of technology similar to cookies. However, Adobe Flash Player™ handles this information and your stored preferences via an interface which is separate from the one provided by your web browser.
Your device is likely to display content developed in the Flash language, and as such we encourage you to manage your Flash cookie settings directly via the Adobe website: http://www.adobe.com/fr.
c. Preferences saved on cross-industry platforms
The website http://www.youronlinechoices.com has been developed by a group of advertising professionals under the banner of the EDAA (European Digital Advertising Alliance), represented in France by Interactive Advertising Bureau France.
You can consult a list of companies registered with the platform and choose to accept or block cookies from these sources, used to tailor the advertising you see based on your browsing history. http://www.youronlinechoices.com/fr/your-ad-choices/.
This European platform is used by hundreds of advertising professionals, and serves as a centralised interface where you can accept or reject cookies which may be used to determine the advertising content displayed on your device. N.B. this procedure does not mean that advertisements will no longer appear when you visit websites. It simply blocks the technological tools used to tailor these advertisements to your interests.
d. Audience measurement and analytical cookies
Audience measurement and analytical cookies are used by the companies Krux, Nugg Ad, Google Analytics and Estat on our websites and services. If you do not wish to allow our websites and services to store cookies on your browser for audience measurement purposes, you can click on the following deactivation links which will store a special cookie on your browser which is used exclusively to deactivate such audience measurement cookies.
• Nugg Ad cookies:
• Krux cookies:
• Google Analytics cookies:
• Estat cookies:
http://www.mediametrie-estat.com/cookies (confidentiality policy only)
3. WHAT IS THE POINT OF ADVERTISING BASED ON YOUR BROWSING HISTORY?
The idea is to present you with adverts that are of to interest you. To this end, cookies are used to decide in real time which advertisements should be shown on your device, based on your recent browsing history on one or more other websites.
Clicking on the advertising content which is featured on the websites you visit is often an important source of advertising income for the websites in question, allowing them to fund the services which they provide to users free of charge. It's also more useful for you to see advertisements which correspond to your interests, rather than ads that you don't care about. By the same token, advertisers are keen that their promotional efforts should reach the people most likely to be interested by them.
4. DEVICES WHICH YOU SHARE WITH OTHER USERS
If your device is shared by multiple users, or if your device has multiple web browsers, we cannot be certain that the services and advertisements presented on your device correspond to your own browsing history on the device, and not the browsing history of another user.
In any case, the decision to share your device with other users, and the configuration of the cookie settings in your browser, are matters for which you are entirely responsible.
"Cookies" are text files which may be stored, with your consent, in a dedicated folder on the hard drive of your device, when you use your web browser to connect to an online service. Cookies allow their creators to identify the device on which they are saved, throughout the period for which the files are valid.
"Browsing information": information regarding the connection of your device to a specific electronic communication service at a given moment in time. We are liable to process this browsing information subject to the conditions set out herein, although we do not necessary know what type of device you are using or your real identity. This browsing information includes:
• the IP (Internet Protocol) address of your internet-connected device;
• the date and time at which your device connected to a specific electronic communication service;
• the web address of the page (the "referrer") via which your device reached this electronic communication service;
• the type of operating system used by your device (Windows, MacOs, Linux, Unix, BeOS. etc.);
• the type and version of browsing software used by your device (Internet Explorer, Safari, Firefox, Chrome, Opera, etc.);
• the language of the browsing software used by your device, the identifying code and content of a cookie file stored on your device by us.
"Personal data": all information regarding you personally, independently of the device you use to connect to the internet.
"Device" refers to the hardware (computer, tablet, smartphone, telephone etc.) that you use to consult or display a website, application, advertising feature etc.
"Advertiser": a general team for any company or organisation using different communication techniques to increase its reputation and promote the image of its products and services.
"Advertising manager": the company or agency responsible for selling advertising space on behalf of one or more "Content Providers": operators of websites, mobile applications etc.
Ad managers may:
• design advertising services which generate income for the content provider and the advertising manager, as well as offering greater impact for advertisers;
• implement technological solutions and partnerships allowing their system to gather information relating to the browsing behaviour and/or location of a single device (computer, smartphone) in relation to as many as several thousand advertising spaces (websites, mobile service platforms, mobile applications) for which they act as direct or indirect intermediaries.
"Content Provider": the owner/operator of the content in question (website, mobile website or mobile application), with advertising space to be filled in the best possible conditions (financial and aesthetic) via the inclusion of promotional content, for the purposes of funding the content provider's activities, including the cost of providing online services, content and information (e.g. online newspapers).
In order to promote their advertising space and generate as much revenue as possible from this stream, content providers must be able to prove that their sites appeal to a certain audience, in order to fill their advertising space with content suited to that audience. Content providers may turn to one or several advertising managers to handle this process. Advertising managers may also choose to incorporate counting systems into the advertising spaces which they sell to advertisers, as well as, where possible, systems for personalising the promotional content displayed or featured on the content provider's website.
"Targeted Advertising Provider": a company using technology - specifically cookies and/or algorithms used to calculate probability or appetite - to help advertising managers, advertisers and communications agencies to determine which ads are best suited to users based on their browsing history or personal data, using information provided by one of the interested parties.
"Targeted advertising": the capacity to tailor advertising content in light of a user's browsing history or personal data.
"Behavioural advertising": advertising which seeks to infer users' preferences and interests based on their browsing history on one or more services, in order to display specific advertisements which are supposed to be of greater interest to users than other, more general ads.
The successful delivery of such advertising depends on the technologies used and the operators using them, as well as the availability or absence of a cookie file or similar and the capacity to share this cookie with third parties.
"Personalised advertising": advertisements chosen based on what the advertising provider knows about the web user (age, gender, address etc.) and the information provided when signing up etc.
This form of targeted advertising may be based on information declared by users which is nonetheless not sufficient to personally identify them (age, gender, tastes, interests etc.), or else with the help of personal data. This personal data must be handled with respect for the applicable regulations on data protection and privacy. Whenever they provide personal information about themselves, web users must be told what this data will be used for, particularly if it is to be used to determine the advertising content that they see.